Shorewest Preview: Harley-Davidson’s 110th Anniversary Celebration

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Welcome home to all motorcyclists and visitors who are in Milwaukee celebrating 110 years with Harley-Davidson. The kick-off celebration started last year, and riders all over the world have racked up over one million miles on Harley-Davidson bikes, from the Australian outback to the Autobahn in Germany and finally all over America to commemorate this anniversary. This legendary party is going to be one to remember, so here are some of the great Harley-Davidson events being sponsored throughout Milwaukee and southeastern Wisconsin.

Live Music

60 bands in 3 days feature fan-favorite headliners Toby Keith, Aerosmith and Kid Rock. With 57 other acts, everyone is sure to find live music they love, from Lupe Fiasco to Bret Michaels, Dropkick Murphys to ZZ Top. You can buy celebration tickets that offer two- and three-day passes or individual tickets for headliners that start as low as $20-$24.50. This epic event is being hosted at the Henry Maier Festival (Summerfest) Grounds, and tickets grant you access to official merchandise, exhibits, product displays, access to great food and drink plus one of the best views of the Milwaukee lakefront.

Milwaukee Harley Museum

The H-D Museum is sure to be a crowd-pleaser for all who attend. Take a ticketed, self-guided tour from 9am-9pm to learn more about the history of Harley-Davidson. Starting Thursday, you can enjoy many free outdoor activities including the H-D Museum Custom Bike Show, Museum Members-only Lounge, new product displays, custom culture artisans, concessions and live music. There are additional special anniversary events at the museum from Friday through Sunday, so be sure to look for the H-D Museum Bike Night and Celebration Countdown, Awards Ceremony and more throughout the weekend. Learn more on the H-D Museum’s 110 Anniversary Celebration website.

UFC Harley-Davidson Hometown Throwdown

The Ultimate Fighting Championship (UFC) returns to BMO Harris Bardley Center on Saturday, August 31 with an action-packed day. Some of the UFC’s best athletes and over 10 fights will be featured on Saturday, so be sure to get your tickets now for the fights and attend the tailgate party on Saturday afternoon to meet many other UFC guests.

Miller High Life Street Parties

Enjoy the Milwaukee nightlife scene at three street parties, featuring live music and the Miller High Life Passport program for participating riders. Find friends old and new throughout Milwaukee on Friday, Saturday and Sunday:

  • Friday, August 30 — East North Avenue, between Prospect and Oakland Avenues
  • Saturday, August 31 — Milwaukee Street, between Wisconsin and Kilbourn Avenues
  • Sunday, September 1 — Water Street, on East Juneau Avenue between Edison and Water Streets

Enjoy all of the activities this weekend, whether you’re here as a visitor or a local Wisconsinite looking to join in on the fun. Download the mobile app for iPhone or Android to stay up-to-date on all the events going on this weekend. Visit Milwaukee has put together a great resource with schedules, maps and details, and OnMilwaukee has a complete guide of even more events that are ready for bikers this weekend. If you fall in love and decide you can’t leave the city, contact Shorewest Relocation to find you and your bike a permanent home in southeastern Wisconsin. Stay safe, have fun and enjoy the Harley-Davidson 110 Anniversary Celebration!

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